A visual breakdown of costs, providers, and trends in the training market.
Note: We are not active in the training market. We are only associated with it because our customers have also learned the basics of professional Google Workspace usage through our project work.
79€ - 150€
per participant
The hypothesis for short, focused online formats is exactly met.
~1.400€
per participant
A reliable median value for budget planning in the German market.
250€ - 700€
per participant & day
Significantly more expensive than short webinars and often underestimated.
The market is shaped by the tension between Google's extensive free resources and the specialized, paid offerings of third-party providers.
Google provides a huge library of guides, videos, and tips for self-study, ideal for getting started and basic functions.
A robust market of training partners who step in where self-learning resources reach their limits and create real value.
Training needs vary greatly by target group and require specific formats and content.
Need basics in core apps. Webinars & introductory courses are ideal.
Need deeper knowledge for specific workflows. Thematic workshops are suitable.
Require technical knowledge on security & administration. Multi-day courses & certifications are necessary.
Focus on extension through Apps Script & APIs. Specialized training is in demand.
Interested in strategy & change management. Benefit from consulting & workshops.
Three developments are currently significantly shaping the training market and provider offerings.
Providers are reacting quickly and integrating modules on using Gemini as a new core competence into their portfolio.
The trend is moving away from standard courses towards tailored in-house training and individual coaching at the workplace.
Courses are offered as both in-person and online formats by default to ensure maximum flexibility.
Training costs vary significantly by format. The analysis confirms hypotheses but shows important differences between short webinars and full-day online courses.
The chart shows typical price ranges per participant for various training formats. While in-person seminars incur the highest costs, full-day online courses are significantly more expensive than short, focused webinars.
Use this decision workflow to find the optimal training model based on your goals.
Quickly convey basic knowledge to many employees.
Recommendation: Mix of free resources & kick-off webinar.
Turn specific teams (e.g., admins) into experts.
Recommendation: Multi-day in-house seminars or intensive virtual courses.
Anchor new ways of working sustainably in everyday life.
Recommendation: Individual 1-on-1 coaching or "floor walking".
