Everything Begins with the Right Name
The name is the heart of your brand. It creates recognition and evokes emotions. Choosing the right name is one of the first and most important strategic decisions. Here are three proven approaches to finding the perfect name for your business.
The Artificial Word
Unique and memorable. A newly created word like "Ivalyu" or "Advanda" is distinctive and often easier to protect as a trademark. Perfect for standing out from the crowd.
The Slogan
Direct and meaningful. A slogan like "future.is.digital" can get straight to the point of your mission and serve directly as a memorable domain. Ideal when the message is in the foreground.
The Foreign Word
Elegant and international. A melodious word from another language, like "Pont" (French for bridge), can give your brand a special touch and deeper meaning.
Your Digital Address: The Domain Strategy
Your domain is more than just a web address – it is your digital figurehead and a decisive factor for your success. A well-thought-out strategy protects your brand and opens up new opportunities.
The Variety of Top-Level Domains (TLDs)
The right TLD (the ending of your domain) is crucial. Classics like ".de" create trust in the local market, while modern endings like ".ai" or ".app" can signal your technological orientation.
Trademark Protection is Not a Luxury
Protect your brand proactively before others do. Securing variations of your name is a small effort with a big impact.
- Secure Typo Domains
Register common misspellings of your name (e.g., myfirm.de) to prevent competitors or fraudsters from intercepting your potential customers. - Register Alternative TLDs
Secure your brand name not only under ".de" but also under global standards like ".com", ".net", and ".org". This protects against copycats.
For Advanced Users: The Multi-Domain Strategy
This is an aggressive SEO strategy for established companies to dominate search results. By operating multiple websites for strategically important keywords, you can address different target groups and cement your own market presence.
Example: Market Dominance in Retail
This approach doubles visibility in search engines but requires immense resources for content, SEO, and brand maintenance for each individual domain.
Your Secret Weapon: Strategic AI Use
Artificial Intelligence is your personal strategy consultant. Use tools like Gemini and NotebookLM to develop ideas, analyze data, and make better decisions.
From Concept to Decision
The use of AI transforms the way you work. Instead of relying on guesswork, your decisions are based on sound analysis. The result: More efficiency and a clearer strategy.
Your AI-Supported Workflow
- 1. Input: Your Ideas & Data
Collect your thoughts, notes, and knowledge securely in Google Workspace. - 2. Analysis: NotebookLM & Gemini
Let the AI analyze your documents, summarize them, and point out new perspectives. - 3. Output: Sound Strategies
Receive concrete suggestions for names, marketing texts, or business strategies.